Le Journal de l’Assurance Feature

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Recently our apps were featured in the Le Journal de L’Assurance. Our latest promotion: 60 Days Free, $19.99/month after.  Here’s the link to the ad.


Taxation of Estates, Interest Expense, Death of an RRSP Holder

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Interesting article from CLU Comment about the Changes in taxation of estates, an introduction of the Graduated Rate Estate Trust that will come into effect Jan 1, 2016. CLU Comment also provides a sample case and table about the tax return schedule when dealing with an estate utilizing the GRE Trust.

Interest Expense- one of the highlights was the point about where interest expense claimed on money borrowed to buy shares of a family business were denied because dividends were never paid out on the shares, rather bonuses were paid out to the shareholders.  Therefore this shows the importance of paying dividends and having a stated dividend policy if you were to ever to borrow money for the purpose of earning income from your business.

Death of RRSP Plan Holder- Provides some awesome insight on tax planning opportunities for passing assets to a surviving spouse or certain financially dependent children.

To go into it in more detail, here’s the article.

Why have an App

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If you think apps are only for big brand names like Starbucks or Royal Bank, you’re wrong. Years ago, Financial Advisors were questioning why it was necessary to have a website, the reasons are now obvious:

Keep your clients informed and up to date
Showcase your services
Always accessible- 24/7

Nowadays, you’ll find that small businesses that you interact with on a regular basis have their own dedicated app- like the coffee shop or spa. These companies are taking their marketing to the next level.In case you’re still not sure why your financial practice needs an app, here are the benefits of an app.

Be Visible to Clients at All Times.

Statistics show that Canadians spend over 2.5 hours a day online, of that time over an 1 hour of their overall time within an app.

Direct Marketing to Your Clients

Through push notifications, you’re getting even closer to direct interaction and can remind your clients about your services.

Provide Value to Your Clients

Being able to provide all information to your clients such as changes in taxation to estates in 2016 or insurance rates are going up through your app at their fingertips is really powerful.

Build Brand and Recognition

An app for your Financial practice, can contribute to your recognition, statistics show that people that can see or hear your brand about 20 times, will totally get you noticed.

Stand out From the Competition

Presently, apps for Financial Advisors are still rare, but this is where you can leap ahead of your competitors. Be one of the first advisors to offer your clients an app, they’ll be impressed.

Cultivate Client Loyalty

Make a true connection with your client by being a “fingertip” away.


Make your financial practice look even more credible and professional.

Insight about your clients

Analytics can provide you insight about what your clients are interested in, retirement, life insurance, investments, tax efficient strategies. This helps your practice focus on what your clients needs are.